5B+
Views shipped
A short list of the engagements that shaped the practice.
The strategist who learned content inside a five billion view engine.
I help creators and brands turn content into a system instead of a guessing game. Most of my work is strategy, scripting, and editing direction. That is where good content is made or lost.
I spent six years inside Brand Warikoo's content engine. That is where I learned that hooks and retention matter more than taste most of the time. Since then I have worked with 20+ creators and brands, taught at four schools, and built a practice that sits between the creative call and the data behind it.
Right now I am building a second brain with AI. Notes, money, creative work, daily decisions. I want to see how useful it can get.
Three ways to work together.
A clear read on a short-form channel. Hook teardowns, retention analysis, and the changes that move the numbers.
Get the detailsEnd to end ownership. Scripting, posting, editor direction, and weekly tracking against the goals that matter.
Get the detailsSOPs, hiring, and in-house teams that run without me. The systems that make good content on repeat.
Get the detailsPlaces that asked me to teach this.
Some of India's biggest creators, plus the brands my video work has been part of.
Creators & founders
Brands
Currently taking on one to two new retainers per quarter.