I'm Aditya Vora, a short-form strategist. I work on YouTube Shorts and Instagram Reels for creators, founders and brands: what a channel makes, how each video is built, and why people stay to the end. Most of my clients are in India and the prices below are in rupees. If you're in the US, UK, Europe or Australia, the same work is priced in your currency on a separate page.
By Aditya Vora · Updated October 2026 · Pune, India
I've been on Brand Warikoo's short-form team for six years, and I'm still on it. Ankur Warikoo has 11.6M subscribers. On his finance channel the team has published 1,313 Shorts at 85.1% average retention, with 2 billion views and 2.2M subscribers. Those numbers belong to the whole team. My share is the craft layer: working out which version of a video people will sit through to the last second. Counting everything I've worked on, the total is 5B+ views.
A short-form strategist decides what a channel should make, then checks every week whether it worked. Most of my week goes on retention graphs. Each one shows the second viewers gave up, and once you put thirty of them side by side the same moments keep turning up: a slow first line, a setup that runs long, a payoff that arrives after people have already gone.
That reading decides which formats and hooks stay on the channel and which get dropped. A format that pulls a big number once but loses people halfway through rarely deserves another go. A quieter one that people watch to the end usually deserves several.
Then I write the brief the team works from. It covers the hook, the order of the beats, where each cut falls and what goes on screen, so writers and editors aren't left guessing. Once the video is out, I track its weekly numbers against that brief, so the next one starts from what the last one taught us.
A short-form strategist is a different job from a social media manager, who schedules posts and answers comments. It's also different from a video editor, though I work with editors every day and give them direction. And I don't run paid distribution. If ads are what you need, hire someone who buys media.
The work suits creators who post on a steady schedule and still see results swing from one video to the next. Founders building a personal channel get a lot out of it too, because the channel has to sound like them and still hold strangers. So do brands whose in-house team is capable but has never had a written spec to work to.
I'm the wrong person if you want volume without a point of view, because I'll keep asking you to make fewer videos. I'm also the wrong person if your real problem is paid distribution. If you post a couple of times a month, a retainer is more than you need; buy the audit instead.
| Service | Price |
|---|---|
| Content audit | from ₹19,999 |
| Strategy call, 45 minutes | ₹15,000 |
| Retention teardown, 3 videos | ₹4,999 |
| Team workshop, 2 hours | ₹49,999 |
| Monthly retainer | from ₹70,000 a month |
You can book everything except the retainer on my Topmate page. The retainer begins with a free 20-minute intro call, so we can both see whether it fits before anything is agreed. I take on one to three new retainers a quarter.
Outside India, the same services are priced in USD, GBP, EUR and AUD.
I go through every video you've published and score each one on its opening, the points where viewers drop off, and its format. It all goes into a spreadsheet with every post tagged, along with a list of fixes in the order I'd make them. Then we spend 45 minutes on a call working through it.
Forty-five minutes on how you're positioned, which formats suit you and how your hooks should open. Within a day you'll have a written plan to work from.
You send three videos and their retention graphs. I go through them before we meet, then show you the exact points where viewers leave and how I'd cut the same footage to keep them.
Two hours with your in-house team on writing hooks, reading a retention graph and setting up review loops, so the standard holds once I'm off the call. I've taught versions of it at LIT School, Terribly Tiny Tales, IPLIX Media and WebVeda.
I take on the scripting, direct your editors, handle the posting and track the numbers every week. This is the one where I work as part of your team.
From March into April 2026, Autofy's Instagram views rose from 14,020 to 25,206 and its shares from 20 to 209. Its YouTube channel had 30,445 views in April, and retention went from 47% to 61%. The channel was small when I started, which makes the percentage jumps look bigger than they would on a large account.
Two months of team Shorts, thirty in each. August 2023 averaged 75% retention and 1.9 million views. August 2025 averaged 86% and 4.4 million views. More than 600 days and more than 600 Shorts sit between the two. If you'd like to place your own numbers, I've written about what good retention looks like on YouTube Shorts.
Aditya’s storytelling skills are top notch. He understands the YouTube audience and is capable to give retention through his edits. The quality of video is never compromised from his side.
Ankur Warikoo, 7.09M subscribers. Verified client review on YT Jobs.
Email me at adityavora16@gmail.com with a link to your channel and a line on what isn't working, or book one of the services above on Topmate. If you'd rather read first, the FAQ covers the questions people ask before hiring.