I'm Aditya Vora, a content strategist and creative director in Pune. I work on short-form video for YouTube and Instagram: what gets made, how it gets built, and why people stay to the end. Six years of that has been at Brand Warikoo, where I'm still on the team.
I help creators and founder-led brands turn content into a system instead of a guessing game.
Almost everything starts as a diagnosis. I go through what you've already published and look at three things: how the opening seconds land, where people leave, and which formats are quietly carrying the whole channel. Then we rebuild the way you make things around whatever the numbers actually say. In practice that usually means making less, to a tighter spec.
I work with a small number of clients at a time, one to three new retainers a quarter, across creator channels, founder personal brands, and companies building their own media. You can reach me at adityavora16@gmail.com.
I've been at Brand Warikoo for six years and I'm still there. I joined on the video side and grew into running how the short-form gets made.
That channel is the clearest thing I can point at. On the finance side alone: 1,313 Shorts, 2 billion views, 85.1% average retention, 2.2 million subscribers gained. Those are team numbers, not mine, and I'd rather say that than pretend otherwise. My part is the craft layer. Given a hundred ways to cut the same sixty seconds, which one do people actually stay for.
Outside that: PR work on Taaza Khabar for BBKV and Bhuvan Bam, content strategy for Autofy, founder-brand content for Shawrya Mehrotra at Metvy. I run Voracious Studios now, and I built an independent practice past ₹50L along the way.
I've taught this at four schools: LIT School, IPLIX Media, Terribly Tiny Tales and WebVeda.
| Name | Aditya Vora |
|---|---|
| Role | Content strategist and creative director |
| Focus | Short-form video for YouTube and Instagram. Hooks, retention, formats, and the systems behind them |
| Based in | Pune, Maharashtra, India |
| I run | Voracious Studios, a full-stack YouTube studio for creators, founders and brands |
| Currently also | Short-Form Specialist at Brand Warikoo, six years (Ankur Warikoo, 11.6M subscribers) |
| Views shipped | 5 billion+ across YouTube and Instagram |
| Retention benchmark | 85.1% average across 1,313 Shorts on Warikoo’s finance channel |
| Worked with | Ankur Warikoo, Bhuvan Bam, Tanmay Bhat, Shawrya Mehrotra, Ishita Saluja |
| Brands | OpenAI India, Airtel, Adobe, ASUS, MakeMyTrip |
| Taught at | LIT School, IPLIX Media, Terribly Tiny Tales, WebVeda |
| Availability | One to three new retainers a quarter |
Aditya’s storytelling skills are top notch. He understands the YouTube audience and is capable to give retention through his edits. The quality of video is never compromised from his side.
Ankur Warikoo, 7.09M subscribers. Verified client review on YT Jobs.